Dry rapidly and prevent moisture loss to protect your hair. Rapid airflow protects with water ions NTC smart temperature control with alternating hot and cold air Magnetic nozzle rotates 360°
The secret to shiny, healthy hair Ionic technology prevents dryness
The Mi Ionic Hairdryer features cutting-edge technology that dries and protects your hair at the same time. A built-in condensation needle condenses the moisture in the air and atomizes it into tiny negatively charged water ions, which are emitted from the nozzle.
These ions keep the hair shafts closed and penetrate deep into the hair and scalp. They also reduce static electricity, which helps to prevent frizz and increases shine.
Separate water ion channel prevents loss of ions from heat and
ensures effective delivery over longer distances
The water ions are generated in a separate compartment to insulate them against the heat from the motor and ensure that they are delivered to the deepest layers of hair.
Powerful motor with ultra-quiet design rapid air flow for instant drying
The high-torque, high-velocity motor is made by the leading Japanese motor manufacturer Mabuchi Motor and features 6 wing-shaped blades. It generates an air flow of 1.6 m³ for a rapid drying effect. Each blade is subjected to a dynamic balance test to reduce the noise from the motor.
Premium thermostat and thermal fuse dual overheat protection mechanism
The hairdryer features a dual overheat protection mechanism. The power supply is automatically terminated when the temperature control unit detects that the temperature has exceeded a safe level. Meanwhile, a thermal fuse cuts power to the element in the event of excessive temperatures.
NTC smart temperature control with hot and cold circulating air function prevents hair damage from excessive temperatures
The built-in NTC temperature control unit automatically adjusts the flow of hot and cold air based on the ambient temperature. This helps to protect the hair shafts and prevents discomfort and hair damage caused by excessive temperatures. Two different air flow speeds to help your hair to retain its natural shine.
360° rotating magnetic nozzle prevents burns targeted styling
A fully rotatable magnetic nozzle concentrates the flow of air for rapid drying and targeted styling. The dual-layer design significantly reduces the surface temperature to prevent burns.
Smooth UV coating dirt and scratch-resistant
Classic minimalist design with white coating, ideal for bathrooms and dressing tables. The dual-layer coating is resistant to dirt and scratches and has a sleek, smooth finish.
Lightweight, ergonomic design ensures a comfortable grip, even during longer styling sessions. The compact size makes the hairdryer easy to store and carry in luggage.